(no subject)

[watertank]

Dr Lane says: 'The movie industry seems to have settled on a shared concept; don't sell the movie, sell the anticipation of it. Create a frenzy of interest in a movie and then release in large volume which converts that 'hyped' interest into sales very fast. This can leave movie-goers standing outside the cinema in the rain thinking "That wasn't really very good". But a ticket has been sold. If they liked it, even better. They can tell all their friends about it and more ticket sales will follow.' http://www.lse.ac.uk/collections/pressAndInformationOffice/newsAndEvents/archives/2005/Film_Marketing.htm

A good example of using hype cycle techniques to achieve positive results.