All this happened, more or less.

Conceiving of technology as a patterning of conduct has two important benefits. First, it becomes clear that deciding whether a technology lives up to its promises must be undertaken by communities, not isolated individuals or interest groups. At the same time, precisely because technologies exist between us as the patterning of our conduct, like all other institutions they are practically invisible or ambient - part of the very atmosphere of our lives. As such, they easily escape evaluative scrutiny. This is, in fact, one of the reasons why it is so easy to ignore the presence of technology and why we tend to concentrate our critical attention on tools instead. p. 22

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looks like he's proposing another control mechanism. one could argue that market is a community driven decision body, though an imperfect one.