All this happened, more or less.

Amazon has joined Microsoft as yet another company rumored to be working on a movie download service that would compete with Apple's iTunes Music Store. Reuters reports that Amazon has begun meeting with industry executives and major studios, and is believed to be planning a service for video similar to its "Shorts" service that allows users to receive portions of books for 49 cents.
http://www.macnn.com/articles/06/07/14/amazon.movie.downloads/

Ходят упорные слухи, что Amazon скоро будет предлагать загрузку кино через интернет.