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Familiar events that are understood immediately, as well as events that bear no relation to the infant's knowledge, even though they are perceptually discriminable, are studied minimally. The longest bouts of attention occur toward events that share elements with the infant's knowledge. ... Put plainly, the interest of infants, like that of adults, is usually recruited by events that differ only a little from what is familiar and therfore are understandable with some effort. It is not a conicidence that thirty years of research on the brain reveals that discrepant and unexpected events are among the most reliable causes of activity in neuronal circuits.
Claude Shannon, the father of information theory, formalized the idea that humans are most likely to be alerted by events that are unexpected. This powerful yet simple principle applies to every aspect of psychological activity. ibid. p. 79.


compare with scene transitions in movies: there's always some gradual flow of characters from one scene to another.

comics would be another example. human-like aliens. exagerated similarities between dogs and their owners.

also, relates to expectations as described in "Happiness is a serious problem".

nb: introduction of new concepts has to be carefully staged.
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The human infant, like billowy summer clouds, invites different perceptions. Montaigne, who saw sixteenth-century infants suckling goats, regarded the life form as an animal. Locke perceived a pristine block of marble ready to be sulpted. Freud's infant was avaricious, while Erikson and Bowlby, wearing rose-colored glasses, portrayed an innocent, gentle, helpless creature looking for care and affection. Each description was an intuition that felt right because of the historical moment in which it was introduced. ibid. 73
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It usually takes about fifty years for a fruitful idea to penetrate a scientific discipline. The magnetic moment of hydrogen was discovered in 1941; half a century later hundreds of scientists were using fMRI scanners, which rely on this fact, to measure the brain.
ibid. p. 9.
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The origins of American psychology are found in the historical resolution of two conflicting nineteenth-century interests: a concern with character and morality, on one hand, and an equally strong belief in pragmatism, technology, and a materialist explanation of behavior implied by the Darwiniian thesis. These two ideas were incompatible at the end of the 19th century. How could anyone defend and idealistic description of humans as loyal, altruistic, cooperative and spiritual and simultaneously accept the extreme individualism and pursuit of self-interest society demanded and biology rationalized?

An Argument for Mind, by Jerome Kagan, Yale Univ. Press, 2006. p.8

January 2023

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