All this happened, more or less.

In heideggerian sense of the word, drugoi's journal, including all its commentaries, is a work of art. It contains pictures and interactions that highlight and glamorize the present. People exchange thoughts and feelings about artifacts they've never seen, heard, or experienced before. There's vibrant life in this journal that goes on around the clock, and most of the time it doesn't even matter who the author of a particular artifact is. Surrounded by userpics, each entry stops being a digital representation of the world. It becomes a world itself, which according to Heidegger is the goal of true art.