Looking Forward, Looking Back: Anticipation Is More Evocative Than Retrospection.
Leaf Van Boven University of Colorado at Boulder; Laurence Ashworth Queen’s University.
Journal of Experimental Psychology: 2007, Vol. 136, No. 2, 289–300
People tend to expect the best of good events and the worst of bad events (Schkade & Kahneman, 1998; Wilson, Wheatley, Meyers, Gilbert, & Axsom, 2000)
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